Advertisements are broadcast on independent television and radio between programmes as well as in breaks during programmes. Advertisers are not allowed directly to influence programme content or editorial control. In television, food manufacturers and retailers are the largest category of advertisers. Advertisements must be clearly distinguishable and separate from programmes. The time given to them must not be so great as to detract from the value of the programmes as a medium of information, education or entertainment. Television advertising is limited to an average of seven minutes an hour throughout the day and seven a half minutes in the peak evening viewing period. Advertising is prohibited in religious services and in broadcasts to schools. Independent television’s teletext service carries paginated advertisements.
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