Advertising Practice
Advertising in all non-broadcast media such as newspapers, magazines, posters (and also direct mail, sales promotions, cinema, and management of lists and databases) is regulated by the Advertising Standards Authority,…
Analiză. Istorie. Perspective.
Advertising in all non-broadcast media such as newspapers, magazines, posters (and also direct mail, sales promotions, cinema, and management of lists and databases) is regulated by the Advertising Standards Authority,…
Good English writing is often to be found in the weekly political and literary journals, all based in London, all with nationwide circulations in the tens of thousands. “The Economist”,…
British broadcasting has traditionally been based on the principle that it is a public service accountable to the people through Parliament. Following 1990 legislation, it is also embracing the principles…
The heavy production costs of newspapers and periodicals continue to encourage publishers to look for ways of reducing these costs, often by using advanced computer system to control editing and…
Extel Financial supplies information and services to financial and business communities throughout the world. Based in London, it has a network of offices in Europe and the United States and…
The Press Association – the British and Irish national news agency – is co-operatively owned by the principal daily newspapers of Britain outside London, and the Irish Republic. It offers…
The domestic services of the BBC are financed principally from the sale of television licences. Households with television must buy an annual licence costing ₤80 for colour and ₤26.50 for…
The Corporation’s board of 12 governors, including the chairman, vice-chairman and national governors for Scotland, Wales and Northern Ireland, is appointed by the Queen on the advice of the Government.…
The BBC World Service broadcasts by radio worldwide, using English and 37 other languages, for 820 hours a week. The main objectives are to give unbiased news, reflect British opinion…
The BBC has five national radio channels for listeners in the United Kingdom. Radio (channel) 1 provides mainly a programme of rock and pop music. Radio 2 broadcasts lights music…
The first regular ITV programmes began in London in 1955. ITV programmes are broadcasting 24 hours a day in all parts of the country. About one-third of the output comprises…
The companies operate on commercial basis, deriving most of their revenue from the sale of advertising tome. The financial resources, advertising revenue and programme production of the companies vary considerably,…
In addition there are two independent channels: ITV (Independent Television) and Channel4, which is owned by the IBA (Independent Broadcasting Authority). The ITV has 15 programme companies, each serving a…
BBC World Service Television was set up in 1991 to establish a worldwide television service. The BBC has generated its own funding fir this operation. The company at present provides…